UI CASE STUDY
Sport Gear Finder: App like guided flow on the web
An intelligent recommendation tool that helps customers find the perfect sports equipment through questions
CLIENT
Simbuy
ROLE
UI Designer
TIMELINE
2025
TOOLS
Figma
Challenge
SimBuy needed to expand their existing design to alpine boots.
Constraints
- •Reuse the existing selector look and feel (web, mobile frame)
- •Add alpine-boot screens without introducing new component types
- •Update copy and imagery only; minimal layout changes
Solution
Extended the existing selector to support alpine ski boots without a redesign.
Key Considerations
- •Reused components; minimal net-new UI
- •Added alpine-specific steps, results and microcopy
- •Kept the app-like, step-by-step web experience
- •Delivered as a clickable Figma prototype
Design Process
1. Reviewing the existing design
I began by exploring the client's existing UI for the original ski-boot tool to understand the structure, interaction patterns and component library. This gave me a clear foundation for how the new alpine-boot flow needed to look and behave.
2. Creating new screens for the alpine boot category
Based on the existing framework, I designed new screens tailored to alpine ski boots. I reused components where possible and created new ones when needed, ensuring everything remained consistent with the established visual language.
3. Localisation: Swedish and German versions
Once the UI layout was in place, I produced both Swedish and German versions of all screens. This required adapting labels, text length, and layout details to maintain clarity and balance in both languages.
4. Building a clickable prototype
I assembled all screens into a clickable prototype to visualise the full flow. This allowed the client to test the experience end-to-end and review how the new alpine-boot flow fit seamlessly into the existing tool.
Key Features
Smart Question Logic
Step-by-step questions that adapt based on user answers to provide most relevant recommendations
Mobile design
Users access the selector through the website, which then launches a mobile-optimized interface for an app-like experience
Personal Recommendations
Tailored product suggestions based on user needs, experience and preferences
Design Showcase
Results & Deliverables
The final outcome was a clear, coherent and production-ready flow that extended the client's existing tool with a seamless alpine ski boot experience. The new design fit naturally into the established visual system and provided a complete end-to-end journey that could be reviewed, tested and implemented without additional refinement.
Deliverables
- ✓New UI screens tailored for the alpine ski boot flow
- ✓Updated visuals, images and content adapted to the new category
- ✓Localised versions in Swedish and German
- ✓A complete, clickable prototype covering the full user flow
- ✓Reused and extended components to match the existing design system